Earlier this year, the people’s race, Soweto Marathon, and the people’s bank, African Bank, announced that they will be partnering to bring running enthusiasts the ever-so-popular, now to be known as African Bank Soweto Marathon – taking place on Sunday, 5 November 2023 at the Soccer City Stadium in Nasrec, Soweto.
African Bank, this year’s proud sponsor, is set to transform the participant experience for the upcoming event. With a focus on holistic wellbeing, accessibility, and community support, African Bank aims to elevate the race to new heights.
Here are some of the things that participants can look forward to at this year’s race:
Reduced Entry Fee & Audacious Rewards points
To make the race more accessible to a wider audience, the people’s bank has reduced the entry fee, and customers will stand to gain a whopping 50% back in Audacious Rewards points when entering and paying with their MyWORLD African Bank card.
A Complimentary T-shirt
With the aim of promoting a sense of inclusivity and pride among runners, each participant will receive a complimentary race T-shirt.
Training Tips Wednesdays
African Bank in collaboration with Biokinetics Association of South Africa (BASA) will launch “Training Tips Wednesdays” which will live on the Soweto Marathon Website and social media platforms, including Twitter Spaces to ensure that participants have access to expert advice, and the knowledge and motivation they need to run a successful race.
Biokinetics Expert Advice
African Bank has collaborated with biokinetics experts, who will provide participants with invaluable insights on how to prepare for the marathon, addressing both physical and mental aspects. Financial wellness tips will also be offered, emphasising the importance of total wellbeing.
Additional Water Stations
African Bank has responded to the call for additional water stations, which will be provided throughout the race route.
VIP Audacious Lounge
African Bank will offer MyWorld cardholders an exclusive VIP Audacious Lounge experience, ensuring an unforgettable event experience. This specially curated VIP treatment is designed for African Bank cardholders during the event.
“We are thrilled to embark on this journey with the Soweto Marathon,” commented Sbusiso Kumalo, Chief Marketing Officer at African Bank. “There is no doubt that our values align perfectly, and with both brands deeply rooted in heritage, we want to celebrate the dedication of the runners and their audacity to believe. Our focus is on creating an exceptional event experience for all participants. Insights gained from the 2023 race will be instrumental in further enhancing the experience for 2024 and beyond.”
For more information, please visit africanbank.co.za